Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.

Project 1 - The Goodwill Speech


Time: Five to seven minutes

Executive Summary:
A type of public relations strategy, the goodwill speech builds the public's favorable feeling toward you in a subtle, indirect way, instead of making a verbal appeal or "sales pitch," you use the speech to perform a service that is related to your business or cause. By providing the audience members with helpful information that they can use in their daily lives, you generate positive feelings toward you and your product and increase their willingness to eventually buy your product.

Objectives:

  • Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
  • Favorably influence the audience by skillful and friendly delivery of your talk.

Project 2 - The Radio Talk Show


 Time: Three to five minutes for the presentation, plus two to three minutes for questions and answers

Executive Summary:

Radio talk shows are an excellent way to tell thousands of people about your organization or business at virtually no cost to you or your organization. As a guest on a talk show, you have the opportunity to talk openly and favorably about your organization or business to build goodwill. Because radio is a vocal medium, your physical appearance, facial expressions and eye contact do not matter. Instead, you must rely on your voice to convey enthusiasm, passion, sincerity, and friendliness.

Objectives:

  • Present a positive image of you and your company or organization on simulated radio talk show.
  • Prepare a talk designed to build goodwill toward an organization by presenting factual information.
  • Understand the dynamics of a successful radio talk show.
  • Prepare for the questions that may be used of you during the interview.

Project 3 - The Persuasive Approach


Time: Five to seven minutes

Executive Summary:
People today are mistrustful, hesitant to believe anyone they do not know personally. A public relations speaker knows how to persuade audience members to adopt a proposal, accept an idea or take a certain action. Appeal to their self-interest and emotion, showing how your idea is in their best interests and how they will benefit from your proposal or position. When you support your ideas with relevant data and convey sincerity and conviction, your audience will trust and believe you.

Objectives:

  • Direct a persuasive appeal to the audience's self-interests using a combination of tact and emotion in a speech delivered is such a manner that it appear extemporaneous.
  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
  • Use at least one visual aid to enhance the audience's understanding.

Project 4 - Speaking Under Fire


Time: Three to five minutes for the presentation, plus two to three minutes for questions and answers

Executive Summary:

Openly hostile audiences are challenging to any public relations speaker. Your goal is to dispel the hostility and convince them that your side has some merit, not necessarily to change their mind. Find areas of agreement and focus on them. Look at the issue from audience members' point of view, then show them that your side has merits, too. Ally with emotional symbols, tactfully refure opposing arguments and appeal to the audience's self-interests. Your voice and eye contact convey sincerity, so use them to your advantage.

Objectives:

  • Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue.
  • Demonstrate sincerity when presenting your viewpoint.

Project 5 - The Crisis Management Speech


Time: Four to six minutes for the presentation, plus three to five minutes for the question-and-answer period

Executive Summary:

How you communicate with the public during a crisis affects your organization's reputation and possibly its very survival. In times of trouble you want to favorably impress the media and convey concern to those who are directly affected as well as to the general public. You can successfully handle any crisis when you know the message you want to tell the media and the public, are truthful, admit mistakes, refrain from speculation and continue to provide relevant information as it becomes available.

Objectives:

  • Learn strategies for communicatiing to the media about a company crisis.
  • Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company..
  • Answer questions from the media in a manner that reflects positively on the company.