Professional speakers can give a variety of presentations to a variety of audiences. This manual offers guidance in preparing and presenting a keynote address, an entertaining speech, a sales training speech, a seminar and a motivational speech. Includes information about marketing yourself as a professional speaker.

Project 1 - The Keynote Address


Time: Fifteen to twenty minutes - longer if club program allows

Executive Summary:
A keynote speaker establishes a rapport with the audience in order to galvanize them. Match your delivery style to the tenor of the event, whether it's celebratory, serious or somewhere in-between. Project your confidence and authority to arouse your audience's interest. Use dramatization to make abstract ideas tangible and inspire listeners to apply your ideas to their lives.

Objectives:

  • Identify the basic differences between keynote speeches and other kinds of speeches.
  • Learn how to evaluate audience feeling and establish emotional rapport.
  • Learn and use the professional techniques necessary for a successful keynote presentation.
  • Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.

Project 2 - Speaking to Entertain


Time: Fifteen to twenty minutes - longer if club program allows.

Executive Summary:
People enjoy hearing stories, and humorous stories top most people's lists. Audiences connect best with tales that have a universal theme or message and a clear storyline. Humor increases the allure of the anecdote. Include exaggeration, understatement, twisted definitions, puns, parody and misdirection in your speech to create a pleasent diversion for your audience.

Objectives:

  • Entertain the audience through the use of humor drawn from personal experience and from the material that you have personalized.
  • Deliver the speech in a way that makes the humor effective.
  • Establish personal rapport with your audience for maximum impact.

Project 3 - The Sales Training Speech


Time: Fifteen to twenty minutes - longer if club program allows

Executive Summary:

Make learning fun! Display your showmanship to teach your audience sales concepts and techniques. Use humor and recount dramatic success stories in your speech to embody abstract ideas and technical information. Share your insights about how to create an eager customer.

Objectives:

  • Tell a sales audience how to sell a product by using a planned presentation.
  • Inform a sales training audience about the human experience of the buyer-seller relationship.
  • Use entertaining stories and dynamic examples of sales situations.
  • Inspire salespeople to want to succeed in selling.

Project 4 - The Professional Seminar


Time: Twenty to forty minutes

Executive Summary:

Successful seminars begin with clearly stated objectives so, at the end of the seminar, the audience is able to quantify exactly what they have learned. Remember that seminar attendees have challenges and they're counting on you to help them discover the information they need to create solutions. Personify the skills and knowledge you teach because you are the audience's role model.

Objectives:

  • Plan and present a seminar with specific learning objectives.
  • Relate to the audience by using a seminar presentation style.
  • Use seminar presentation techniques to promote group participation, learning and personal growth..

Project 5 - The Motivational Speech


Time: Fifteen to twenty minutes - longer if club program allows

Executive Summary:

A motivational speaker's purpose is to supply listeners with the impetus to achieve a goal. Appeal to the audience's beliefs and values through dramatization, vibrant stories and enthusiasm. Give them an incentive and persuade them to embrace your message.

Objectives:

  • Understand the concept and nature of motivational speaking.
  • Apply a four-step motivational method with the purpose of persuading and inspiring.
  • Deliver a motivational speech to persuade an audience to emotionally commit to an action.